About the brand
Belle Bar Organic is a black-owned haircare brand that guides women of color through the natural hair journey. BBO offers natural hair care products of the highest quality made in the USA as well as exclusive educational material and support to promote healthy hair care with real results.
BBO’s Shopify site was poorly designed, slow and difficult to navigate. The layout was jumbled up among other issues. All that causes frustrating user experience and doesn’t reflects the brand’s true vision and quality of the products.
Activities & Results
Starlight redesigned Belle Bar Organic’s site using best UX design practices after careful UX audit using top-notch data collections and processing tools. As a result, redesigned BBO’s e-commerce site significantly improved user experience and TRIPLED the number of shoppers who reached the checkout. Key converting pages increased CTR by 2900%. And the site speed was increased from 10 seconds to 1.5 seconds.
Starlight works with Belle Bar on a monthly basis and continues optimizing the site for even better conversion.